How Does Sushi King Influence the Eating Habits of Consumer by Providing Healthy Eating?

TITLE: HOW DOES SUSHI KING INFLUENCE THE EATING HABITS OF CONSUMER BY PROVIDING HEALTHY EATING? BACKGROUND: Sushi Kin Sdn. Bhd. pioneers a new age of Japanese cuisine in Malaysia in 1995 which has quickly gained its popularity among the customers both locally and internationally. To date, there are more than 60 outlets in the nation which happens to be the largest chain of food restaurants using a speedy service concept called ‘revolving sushi’ or ‘kaiten sushi’. Its ultimate goal of business is to promote a healthy lifestyle within the community by offering food quality with wide variety of choices at affordable prices in a comfortable ambiance. Sushi Kin Sdn. Bhd is one of a subsidiary of the Texchem Group of Companies. The essence purpose of the proposal is to identify how Sushi King influences consumers’ eating habits by presenting its concept of great variety of food choices and quality towards achieving healthy eating. Because obesity has become an increasingly serious problem globally, there has been a recent increase in research studying how to communicate healthy eating habits, and the role of various socializing agents such as parents, government publicity, teachers and peer groups (Chan et al. , 2009). More ever, the current health trend in Malaysia is at critical stage whereby obesity is at high risk among the public. As commented by our Health Minister Datuk Seri Liow Tiong Lai in The New Straits Times that obesity is becoming the major health issue with the number of obese people almost tripling in the past 15 years from four per cent in 1996 to 14 per cent in 2010 (Simon, 2010). And since obesity is the gateway to other chronic disease such as heart disease, high blood pressure and kidney problems, the risk of more Malaysians developing these syndromes will become greater in future. The reason behind this appearing phenomenon is majorly reflecting from less physical workouts and taking up unhealthy eating behaviours and lifestyle due to stress on both job and family commitments. Mueller (2007) advocated that consumers should also take increasing responsibilities by learning more about diet and nutrition as well as making healthier food choices. Sushi King plays a significant role as a private food sector by doing its part to create a healthy lifestyle within the public through its food offering and education, marketing tools and strategies, surveys, social events and related activities. The Japanese, however, have been influenced by traditional concepts of healthy eating, resulting in their culturally unique beliefs (Akamatsu et al. , 2004). RESEARCH QUESTIONS AND OBJECTIVES: The objectives of this report proposal are: †¢ To acknowledge the importance of healthy eating †¢ To define the term ‘healthy eating’ at consumers’ perspective †¢ To examine efforts of Sushi King in creating healthy eating †¢ To draw conclusions and recommendations from the research studies METHODOLOGY Secondary and primary research will be carried out to acquire relevant data to assist in the findings and analysis. This study will employ qualitative research concentrating on pure interviews with two-designated questionnaires which included open-ended questions and Likert scale. Qualitative approach is chosen as this technique emphasizes on deep understanding on details and clarification on the concerning issue. The sample participate will include 50 consumers and 10 internal staffs for the implementation of the method adopted to examine the efforts of Sushi King in creating healthy eating. Once the data has been collected, it will be interpreted in statistical format using charts. TIMESCALE: Target date |Task to be achieved |Works to be submitted | |31 January |Agree initial PROJECT OUTLINE with Workshop tutor |PROJECT OUTLINE | |08 March |Project Proposal to local office for forwarding to Bolton |PROJECT PROPOSAL | | |Received feedback from Supervisor on Project Proposal | | |March – June |Writing of literature review | | |July – August |Writing of Research Methodology | | |Sept ember |Designing of questionnaires | | | |Carrying out interview with consumers and internal staffs | | |October |Analysis the results of interviewing | | | |Compiled all the data for the findings | | | |Writing of conclusions | | |November |Submit draft report to Turnitin UK |Final Project Report by | | |Review the result from Turnitin UK |submission date to local | | |Second review and improvement of report with Supervisor |office. | | |Submit Final Project Report to local office for onward forwarding to | | | |Bolton | | RESOURCES: The author has contacted with Sushi King to collect the data with the questionnaires that going to distribute to the consumers and internal staffs. Sushi King has granted to use the information and data been collected. Each interview session will be kept within duration of 15 minutes to 20 minutes. REFERENCES: Akamatsu, R. Maeda, Y. , Hagihara, A. and Shirakawa, T. (2005) Interpretations and attitudes toward healthy eating among Japanese workers. Appe tite, 44, pp. 123-129 Chan, K. , Prendergast, G. , GrOnhOj, A. and Bech-Larsen, T. (2009) Adolescents’ perceptions of healthy eating and communication about healthy eating. Health Education, 109(6) pp. 474-490 Mueller, B. (2007) Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe. International Journal of Advertising, 26(26) pp. 561-564 Simon, A. (2010). Obesity now a major health concern, says report. New Straits Time, 10 February, p. 13.

Dramatic Techniques In Hamlet Essay

In your view, how have dramatic techniques been used to reveal memorable ideas in ‘Hamlet’? Support your view with detailed reference to text. Shakespeare’s intensely theatrical revenge tragedy ‘Hamlet’ utilises dramatic techniques to explore memorable issues, which transcend through today’s context due to their universality. The morality of vengeance, inevitability of death and the detrimental consequences of illusions and corruption are issues developed through linguistic diversity and construction. Hamlet’s contemplative and scholarly nature amongst the social and religious hierarchy enforced by the Middle Ages results in his ethical and metaphysical uncertainty of these ideas and subsequent downfall as a Shakespearean hero. ‘Hamlet’ explores how the resonating conflict between appearance and reality inevitably causes disorder within society through dramatic techniques. A.C. Bradley wrote that ‘Hamlet is called upon to assert a moral order in a world of moral confusion and obscurity.’ Hamlet’s metaphoric depiction of Denmark as ‘an unweeded garden’ juxtaposed against the ceremonious kingdom portrays this illusive nature of his society. The symbolic portrayal of a mirrored room within the Castle of Elsinore in Kenneth Branagh’s 1996 film production of ‘Hamlet’ further reflects the transparency of the kingdom and how its conflicting illusions result in the inevitable disorder of society. The dramatic irony of Claudius, the murderer, appearing to grieve over his brother’s death, highlights his misleading character, reinforced through Hamlet’s shock of this ‘villain, villain, smiling damned villain!’ murdering his father, the exclamation mark and repetition increasing dramatic force and atmosphere. The conflict between appearance and reality of Claudius’ guilt thus leads to Hamlet’s confusion and ambiguity, whilst the instability of the political leaders reverberates down the structural h ierarchy. Hamlet’s acknowledgement of his Machiavellian ‘antic disposition’ foreshadows his metamorphosing passions of composure and paroxysms of fury. His lucidity and the austerity of blank verse deteriorate into fragmentary prose, portraying his apparent madness. Through his syntactic variation and language, Hamlet’s illusive persona contributes further to the moral confusion of his world and its chaotic downfall, contrary to A.C. Bradley’s comment. Thus, through dramatic techniques, Shakespeare illustrates the inevitable consequences due to the conflict between illusions versus reality, a universal issue that still transcends through today’s society. Through dramatic techniques, Shakespeare explores the inevitability of death in his tragedy ‘Hamlet’. Hamlet’s beliefs parallel with the Renaissance, an era of the rebirth of learning and contemplation over the timeless philosophical ideas of existence. The antithesis ‘to be or not to be’ in Hamlet’s soliloquy intensifies his sense of conflict on the meaning of life. His divergence and uncertainty is reinforced in his metaphoric and rhetorical questions on whether ‘to suffer the slings and arrows of outrageous fortune’ or ‘to die: to sleep- no more’. Personification of ‘this fell sergeant Death is swift in his arrest’ characterises death and highlights its inevitability. The skulls in the graveyard scene symbolise mortality, emphasising the inescapable fate for all humans. Hamlet’s anaphora ‘Alexander died, Alexander was buried, Alexander returneth to dust’ reflects on the cycle of life, the repetition lengthening his soliloquy on mortality. The following rhyming couplets ‘Imperious Caesar, dead and turned to clay, might stop a hole to keep the wind away’ loses the seriousness of the issue, his language indicating procrastination to delay the plot further. The additional placement of the graveyard scene before the final catastrophic downfall foreshadows the destined death of Hamlet, intensifying the ultimate climatic tension. Thus, through construction and language, Shakespeare explores the universal issue of mortality and the inevitability of death. The morality of vengeance is explored through various dramatic techniques in ‘Hamlet’, and resonates through time as a universal issue, allowing it to be memorable. J. Kerrigan’s interpretation ‘Hamlet knows that revenge would gratify the stern militaristic father whom he loves, and he appears to want to please him; but he cannot overcome his radical sense of its pointlessness’. Hamlet’s hyperbolic comparisons and juxtaposed imagery comparing Claudius to his father as a ‘hyperion to a satyr’ signify his intense devotion to his father, who embodies an older medieval feudal world. However, Elizabethan and Protestant views opposed revenge, causing his scholarly nature to diverge between his repressive feminine side and aggressive male side and debate the moral complexities of vengeance. Shakespeare portrays the dramatic irony of Hamlet’s inaction since he originally claims to ‘sweep to my revenge’ with metaphorical ‘wings as swift as meditation’. This reaction parallels with Laertes’ blind anger through destructive imagery and vengeful language ‘to hell allegiance, vows to the blackest devil, conscience and grace to the profoundest pit!’ However, Hamlet’s indecision is strongly juxtaposed against the impulsive characterisation of Laertes and Fortinbras, lengthening the play further and adding to a sense of delay and dramatic suspense. Through Shakespeare’s use of dramatic techniques, the universal concept on the morality of vengeance is explored in ‘Hamlet’. Shakespeare’s use of dramatic techniques in his exploration of the detrimental effects of corruption and deception allow it to be a memorable issue, which resonates within our modern world. Derek Marsh states ‘Hamlet is a noble figure, shocked by corruption yet holding beliefs in responsibility and justice which stop him yielding to despair or acquiescing in the evil.’ Repeated imagery of poison and disease reveal this ‘rank corruption, mining all within’ the ‘rotten’ state of Denmark, a rigidly structured hierarchy of the seventeenth century. The dramatic irony of Rosencrantz’s and Guildenstern’s corruption and betrayal to Hamlet increases the audience’s suspense, however the inevitable consequences of deception result in their ironic deaths and Hamlet’s decent into evil, contrary to Marsh’s comment. Hamlet’s juxtaposed imagery in his uncertainty of the ghost’s loyalty, being ‘a spirit of health’ or a ‘goblin damn’d’ reflects in his moral conflict between trust and deception, causing his detrimental inaction. Ophelia’s references to ‘rosemary’, ‘pansies’, and ‘violets’ metaphorically depict her feminine and vulnerable qualities of ‘remembrance’, ‘thoughts’, springtime and love, susceptible to the corruptive dominance of her father and brother. These strong patriarchal influences result in her ultimate madness and death, signifying the subsequent victimisation of women due to men’s power games. Thus, the universal issue of corruptive and deceptive relationships and their detrimental consequences are explored through the use of dramatic techniques. [Rhyming in the Play-within-a-play displays Hamlet’s machiavellian need to ‘catch the conscience of the king’ ( allows audience to observe both characters inside and outside this set play ( adds to suspense and intrigue of action. mounting tension + Claudius’s sudden exit] ‘Hamlet’ ultimately explores the universal ideas on the morality of vengeance, inevitability of death and the detrimental consequences of illusions and corruption. Hamlet’s conflict between these difficult ethical and metaphysical issues, results in the weakness of his mind, his hamartia, causing his ultimate downfall. Through dramatic techniques, a new dimension amplifies meaning and atmosphere, allowing the audience to experience an overall cathartic effect.

‘Eve Teasing’- a Social Curse

‘Eve Teasing in Bangladesh' -Causes and Remedies Introduction: Our Society is suffering from many social evils at the moment. One of the worst evils is the Eve Teasing. Now Eve teasing is one of the main threats for Bangladesh because it is destroying the social balance. Eve teasing is a euphemism used for public sexual harassment, street harassment or molestation of women by men, with Eve being a reference to the biblical Eve. It usually involves young men annoying girls or women by making sexual innuendos in public or in work places.School and College gates or the street is the main target of the wayward young men to disturb girls and women. Eve teasing begins as an attempt to irritate a girl or catch her attention. A lewd stare, a sly whistle, a well-timed clap, an unwarranted bump, a seemingly causal touch, a lingering look at a vulnerable time, the humming of suggestive song, passing downright uncouth comments, cheap gestures, display of indecent snaps or videos, giving â €Å"unwelcome call† or â€Å"missed call†, sending indecent texts †¦. all these are typical examples of eve teasing. Impacts of Eve Teasing: Eve teasing might seem harmless ‘fun' to some, but gets the nerve of the victims. The severe impact of eve teasing is taking away the lives of young girls as Bangladesh has witnessed recently. Based on empirical study (2008) the Hunger Project has identified some impacts of eve teasing in the society of rural Bangladesh. These are: a) Curtailed education: Sexual harassment increases girls’ drop-out rate from school.Parents concerned about their daughter's honour or safety sometimes keep their daughters home and/or marry them off at an early age. b) Early marriage: Girls who are teased or harassed are also pushed into marriage, before they are physically or mentally prepared. c) Hindered development: Eve teasing contributes to maintaining the low status of women. It also hinders women in participating in the forma l employment sector. d) Suicide cases: Teasing the young tender-hearted girls is increasing sharply day by day. The outcome is the serial suicide of many innocent girls.Ain-O-Shalish Kendra (ASK), a human rights organization has revealed that 14 girls and women, due to repression of stalkers, opted for ultimate destiny of their lives finding no other alternatives, over the past four months. Moreover, girls and their guardians are being attacked and sometimes murdered, because they protested against it. Causes: In a male dominant society like ours, eve teasing can be viewed as a rite of passage for boys on their way to becoming men. To the society, in general, being male signifies ‘powerful', while the female is always a ‘second sex' or weaker one.Our education has no moral stint, our religious exercises have become ritualistic. Electronic media, especially some movies (both Hindi and Bengali) may be blamed for propagating eve teasing. Many movies depict scenes of teasing , showing this behaviour as a way to win a woman's heart. One statistics suggests, 32% of the eve teasers are students, 35% are anti-socials while 33% are middle-aged men. So, the spectrum of eve teasers is very wide starting from teenagers to middle-aged men, either illiterate or educated. In our country, yet now there is no strict law that can effectively curb eve teasing.Article 76 of the Dhaka Metropolitan Police Ordinance 1976 of the Penal Code of 1860 affirms that any acts, conducts or verbal abuses that are used to disgrace women are punishable by law. However, these provisions seem minor compared with the crimes they commit. Sometimes, women are blamed for ‘alluring' eve teasers by their ‘seductive' dresses or make-ups. But the reality is, the majority girls who become the prey of eve teasers are from rural areas and they are more conservative in wearing dresses compared with their counterparts in the urban areas. Remedies: First of all we need to reduce the gend er segregation in the society.The boys should respect the opposite sex, as morality demands it, adding that they should not be unaware to the fact that they have families too. We also need to formulate a mass awareness programme in this context. Media, NGOs and other social organizations may play pivotal role in this respect. Policemen must be deployed and conscious and should punish such vagabonds where necessary. â€Å"Mobile courts† are now empowered to prosecute the crime of â€Å"Eve teasing†. Conviction brings a year in jail, a fine of $70, or both. Recently, the government is planning to introduce a strict law against eve teasing.No doubt, this is a timely step to move forward Conclusion: What we see happening today cannot be remedied by the application of law alone. What is needed most is the proactive and forceful role of the society to retrieve social and moral values which have eroded over the years. Education Ministry in Bangladesh has designated 13 June, 2 010 as Eve Teasing Protection Day. To reduce this crime, we must launch a social movement against this in addition to introducing punitive legal measures. However, all the steps will be futile unless the male segment of the society change its patriarchal mindset.

Law in a Business Context Essay Example | Topics and Well Written Essays - 1250 words

Law in a Business Context - Essay Example This was then followed by the Occupier's Liability Acts 1984, which set out the duty owed by occupiers towards those who enter their land without permission or unlicensed trespassers (Elliott & Quinn 2003, p.157). However, neither or the Acts provided a deification for the tern ‘occupier’, other than that it would be given the same meaning as under common law. An occupier under common law is a person who has some degree of control to exercise a sufficient degree of control to allow or prevent other people from entering, though they dun have to be a physical occupier not the owner of the premises. The Occupiers Liability Act imposes a â€Å"duty to take such care as in all the circumstances of the case is reasonable† upon the occupier of a property. With both Occupiers Liability Act’s in place, the Occupiers Law under the Law of Tort covered  injuries suffered by entrants while on the private  land of the  occupier. The introduction  of the 1995 Act that came into effect on 17th July 1995 radically altered the liability of the occupier in a way that more obligations were placed on the side of the occupier to ensure the safety of land users. â€Å"In the 20 years prior to this enactment, the common law was characterised by the courts’ benevolent attitude to persons who entered land without permission and subsequently suffered injury† (Burke & Corbett 2003, p. 95) In the  Supreme Court  case McNamara v.  Electricity Supply  Board (1975), an infant suffered serious injuries from trespassing onto one of the defendant’s sub-stations. The defendants were found liable for not showing the infant a duty to take reasonable care for his safety even though there was a benevolent attitude before this case towards trespassers. The decision of this case was the basis of  the creation  of the Occupiers  Liability Act  1995. Initially, under the traditional common law system, entrants upon a premises were di vided into four categories; that being contractual entrants, invitees, licensees and trespassers. Under the Occupier’s Liability Act 1995, three new categories were created, that being visitors, recreational users and trespassers. In cases where there is more than one occupier, such as a landlord and a tenant, real estate agent or in the case of shared spaces it is usual for liability to be shared but the liability of each party depends on the circumstances of the loss. An estate agency is considered the Occupier for the purposes of both the â€Å"Occupier’s Liability Act 1957† and â€Å"Occupier’s Liability Act 1984.† According to Canadian author Allen Linden, with regards to liability and the term 'occupier', states that "the status of occupier is not dependent on ownership of the premises, but rather is based on control over the premises. A person who has the immediate supervision and control of the premises and the power to admit and exclude th e entry of others is without doubt an occupier. Thus, a  tenant  in possession is an occupier. However, complete or exclusive control is not necessary. An auctioneer hired to conduct a sale on the vendor's premises may be considered an occupier of those premises. An independent contractor carrying out building or repair work may qualify as an occupier. Moreover, it has become apparent that in many circumstances there may be more than one occupier of premises." Therefore, an estate agent is also deemed to be an occupier because the estate

Problem discription Assignment Example | Topics and Well Written Essays - 500 words

Problem discription - Assignment Example To achieve this objective, we will utilize the LCB Career Service Center to identify the programs that can help management students apply the skills they have learnt as they prepare for their prospective careers. This memo will outline the need for practical experience for the LCB management students, the programs that will deal with the need and the motive of changing the method of meeting the need. Management students in would have advanced knowledge in their careers by having the exposure to the practical areas and participating in environments which offer them real-life application. The undergraduate students who spend some time in practical career fields are more likely to grasp the actual representations of their career which will help them make informed decisions when choosing their major. Class work gives the students the knowledge but the field gives them the practical perspective of the knowledge learnt in class. Practical knowledge helps students get employment faster after graduation because if experience. This is because such individuals are perceived to able to; The LCB Career Service Center provides programs efficiently designed to provide pre-business management students with practical skills in their career field so that they are able to make wise career choices. Some clubs in the university help business students gain the experience of the practical world in the business sector. Such clubs are Alpha Kappa Psi and Beta Alpha Psi. Joining these clubs would give students the exposure they need to familiarize with the practical world. This program helps Pre-Business students in making decision for selection of their majors although those already accepted in their major can also use it to increase their chances of employment after graduation. Here, students spend time with a professional from their fields of interest so that they can understand the job well from the practical perspective. LCB Career

The Reaction of Faculty Staff to Resident`s Feedback on Their Teaching Essay

The Reaction of Faculty Staff to Resident`s Feedback on Their Teaching Performance - Essay Example The abstract is well drafted, and it has outlined the methods used and the main findings. The research would have more information present the research problem clearly. It is not clear from the abstract where the research problem. It has stated the aim of the research paper which is to increase understanding on how the reaction of faculty staff to resident`s feedback on their teaching performance. It would be in helping to include a recommendation in this paper in order to know the next step of action. The paper presents two research objectives that are later structured into research questions. The research objectives that were structured by research questions are: how the faculty staff proceeds on receiving feedback and the factors that influence on their progression (Van der Leeuw 2011, p.2). The objectives seem to look at the progress after the feedback. The aim was to increase understanding in the reaction to feedback. The objectives should be in line with the objective of the study. The inclusion of an objective that explores more on how the nature of the feedback makes the faculty react would help create more insight. The research questions give the direction to be followed during the research process. The research problem is clearly stated, and it gives the rationale for the study, then there is a reliable system in place that provides feedback. The issue is responsiveness of the faculty staff to the feedback. This agrees with the work of Steinert et al. (2006, p. 498) that stated that the change in teaching behaviors after feedback was not frequently researched on. The literature is up to date as most of the references were recently giving information of the recent advances.

Intelligent Life Essay Example | Topics and Well Written Essays - 500 words - 1

Intelligent Life - Essay Example Thirdly, aliens may actually have a totally different type of sensory organs and thus build a different experience from humans (Gertz). Fourthly, aliens may positively respond to European classical music, although no clear reason was given by NASA regarding this (Coplan). Thus, because of the aforementioned considerations, the artifact must not be something made of sounds especially loud rock music. It must not be something that may crudely represent anger or conflict, and it must be unique and different from the surrounding environment so that it could be sensed. Moreover, according to NASA’s most recently published book entitled Archaeology, Anthropology and Interstellar Communication, communication between humans and extraterrestrials theoretically needs something like a â€Å"highly elaborated code† that will serve as an â€Å"abstract artificial mediation† (Lestel 231). Still, from the NASA book, one learns that it can be assumed that â€Å"brains are not completely isolated cognizers processing concepts in relation to sensory data [but] as spread out in space and time and among other cognizers† (Edmondson 239). Moreover, the best form of communication can be a â€Å"three-color image†¦arranged in a grid† and that one should think that other beings are â€Å"altruistic† (Edmondson 244). This means that the artifact must contain a code of any three colors, and Earth should hope that the aliens can perceive it and can perceive our need for this artifact to be perceived. Thus, firstly, based on all the aforementioned ideas regarding human and extraterrestrial communication, the artifact should be something like a piece of heavy metal that should be different from the rest of the metals in space. Perhaps, an alloy like steel should be used in order that it remains unique when compared with the rest of the material in space and so that the aliens can identify it. It could also be made up of a heavy Styrofoam if possible, as long as it is not too

Battle of Leipzig Research Paper Example | Topics and Well Written Essays - 4250 words

Battle of Leipzig - Research Paper Example It was the largest armed conflict in history during that time, a conflict which eventually led to the downfall of Napoleon. It highlights a significant point in Napoleon’s plans to take over Europe, a plan which would was later prevented by the united efforts of the European nations. This paper shall now discuss and analyze the Battle of Leipzig based on the nine principles of war which include unity of command, surprise, security, simplicity, objective, offensive, mass, economy of force, and maneuver. These principles shall be used to establish their manner of application in the battle, including the consequences of these applications. Body When the Russian army as well as the harsh winter caused Napoleon’s defeat in 1812, the Europeans felt that peace would soon be seen in their lands after almost a decade of persistent warfare2. However, Napoleon was persistent in his efforts at warfare. When Napoleon returned to France from Russia, he quickly rebuilt and strengthene d his army, even recruiting teenagers and young men. Veterans filled in and strengthened the military ranks. In the early months of 1813, he advanced towards Germany, planning to vanquish each military unit in the region, and recruit the survivors3. On the other hand, Europe’s leaders were wary about entering alliances with each other because they considered each other to be either current or future enemies. Karl von Metternich, the foreign minister of Austria believed that he would not be able to successfully fend off France and its military strength. He then started to call for a coalition of nations against Napoleon. Finally, Prussia, Russia, Sweden, Great Britain, and other smaller European nations agreed to form an alliance with Austria to fight their common enemy. Napoleon discounted such alliance and surged on towards Germany4. He was able to win some of the initial skirmishes; however, he later realized that his new army and troops were not as experienced as the ones which fought in the battle in Russia. When he found out that troops were advancing on him from all directions, he negotiated a truce on the 4th of June, 1813, meeting with Metternich in order to establish a cordial agreement on the dispute. However, even with the favorable options given to him, Napoleon refused to accept the terms of the truce5. While negotiations were taking place, reinforcements were added for both sides; in August, the truce ended and war commenced yet again. The Allied forces persisted in driving Napoleon out of their territories; and Napoleon’s forces steadily grew exhausted6. Another offensive by the Allied forces was launched in September, with France winning several small skirmishes, but the French were driven back to Leipzig by October. Napoleon had about 170,000 troops covering the town, but the Allied forces outnumbered them. On October 13, 1813, Napoleon later left a portion of his army in the north to battle the Prussians and to attempt to break Russian and Austrian forces in the south. By nightfall, no major gains by any of the combatants were gained7. The armed conflict raged on for days and Napoleon could not cope with the larger Allied troops; and the odds against him was exacerbated when the Swedish Army joined the Allied forces. Napoleon tried to negotiate another truce, but was rebuffed by the Allied forces. Napoleon and his troops started to withdraw westward by crossing the Elster Bridge through a stone bridge. This stone bridge soon proved to be the downfall of many of Napoleon’s troops as many of them died while crossing and defending the bridge8. Napoleon retreated as a defeated general to Paris, leaving behind about 60,000 troops dead, wounded, or captured by the Allied f

Germany and the Germans Essay Example | Topics and Well Written Essays - 500 words

Germany and the Germans - Essay Example According to the research "Germany and the Germans" findings Judea Declares War on Germany is a film which suggests that World War II was started by Jews who launched an economic boycott of Germany soon after Hitler's rise to power. The argument puts forward the premise that Germany was only defending itself following this attack, and that the war truly began with the Jewish declaration in 1933. Germany's position in the war was therefore not offensive, but defensive. This suggestion is completely ridiculous. No serious historian believes this, and the creators of this so-called documentary would not pass a fifth-grade history test. Germany's position throughout the 1930s was offensive. Hitler's views of Jews were well known from his book Mein Kampf. This documentary distorts history and is only useful as an example of anti-Semitic propaganda. Benjamin Freedman's speech in the 1960s, called Germany and the Jews: The Role of the Jews in WWI and WWII, is a similar example of historical revisionism and distortion. He talks about how many Jews were Communists and how Jews tried to control Germany after its loss in the First World War. All of this is the same kind of anti-Semitic propaganda as discussed above. It is not historically factual and it is offensive to those who understand what really happened during this years. Again claims are made that Jews control all of the media and all of the finance, again these so-called facts are not backed up with any evidence. The speech is all innuendo and makes belief.

Technology in the Classroom Essay Example for Free

Technology in the Classroom Essay In the article â€Å"Twitter Goes to College† by Zach Miners, the author’s main point is to show us how technology has been incorporated in the classroom, how it is being used as a way to get students involved, keep them engaged, and communicate inside and outside the classroom. However, many people fear of the harmful effects of technology usage in the classroom. Will students become too dependent on technology? Will they lose the ability to communicate with other people? Will it affect their ability to think? These were probably some of the same concerns when the phone, radio, and television were invented. In today’s society technology is everywhere. It touches almost every aspect of our lives, our homes, and even the way we communicate. Yet most schools still seem to lag far behind when it comes to incorporating technology into classrooms. Many school districts have recently begun exploring the true potential of integrating technology into the learning environment. They plan on implementing technology into their lesson plans. They hope to provide a computer to every student from third grade to twelfth grade. By doing this it will open the door for educational opportunities. If properly used, technology will help students gain the skills they need to survive in a technologically advancing world. Incorporating technology into classrooms means more than just one class that teaches basic computer skills such as typing. In order for technological integration to be successful in classrooms, it must happen across the curriculum in ways that have been proven through research. According to Edutopia.org there are â€Å"four key components of learning: active engagement, participation in groups, frequent interaction and feedback, and connection to real-world experts.† Technology integration is effective when the use of technology is a routine. It is successful when technology supports curricular goals. Incorporating technology into classrooms is an extremely effective way to be able to model and visualize what is

Making and Managing Change at FedEx

Making and Managing Change at FedEx Managing change in todays organizations is not easy but doing it well is the new imperative. If companies want to survive and strive in todays highly competitive environment, they have change quickly and yet successfully. Managing changes is now a core competency where organizations fall short in the race to adopt it. The increasing pace of change coupled with accelerating uncertainty. An IBM study reveals the following rates in change program success, only 41% organizations implementing change fully met objectives, 44% missed at least one objective and 15% missed all objectives or aborted. Basically 59% change initiatives failed to meet their objectives. The study also discloses the key success factors such as, the highest rating has a top management sponsorship (92%), an employee involvement (72%), an honest and timely communication (70%), a corporate culture that motivates and promotes change, 55% change agents (pioneers of change), a change supported by culture (48%). The lower r ating but still important are the following factors, efficient training programs (38%), adjustment of performance measures (36%), an efficient organization structure (33%) and monetary and non-monetary activities (19%). The most considerable of all the above is the human factor because people matter the most in managing change in organization. Change is something that makes people upset and has the higher potential of failures, loss production or failing quality. On the other end, there is a positive side of change, where he effects of change are important to the survival of the organization. From the perspective of employees both definition and understanding is essence to successfully managing change. As mentioned before uncertainty, a fear of unknown or an expectation of loss make people resistant to change. To eliminate this discomfort we have to make sure that people perceive the change in the positive way and that they are well equipped to deal with the change they expect either though training programs or communication. People have to be aware of the impact of the change of them. To begin with, the change has to be defined to employees in detail and as early as possible. It is a leader responsibility to provide updates as things developed and become clearer. Management has to help people understand what is changing a nd why and recognize they reluctance. People would like to know answers for what the change will be and when it will happen and why it is happening. Maintaining channels of communication between employees and management will help employees to embrace to change when they become aware of what is coming and what it will mean to them. The employees will appreciate that and be more productive before and after the change. Implementing change poorly is worst than not implementing change at all because poor implementations contaminate peoples attitude toward change and creates problem in the future. Middle management has to be aware that change for change sakes is a recipe for failure. Change should be pursued in the context of clear goals. Making change work at FedEx Todays fast pace work environment is causing the organizations to change the traditional view of what normal is. FedEx is a perfect example of the organization that is reframing its traditional view in effects of globalization, technology advances, complex multinational organizations, frequent partnering across national borders and company boundaries. The company was transformed by its founder into the worlds leading overnight shipper and major force in ground shipping. Within forty years of being a leader in delivery service the FedEx Company went though chain of constant and successful changes. The company was founded in June 1971 by Fred Smith with only two small French-made airplanes handful of employees using their own cars or rental tracks for deliveries and its first customer, the Federal Reserve System. Fed was transporting checks and other documents between banks overnight. At that time Smith was already thinking to expand the service with an impact in air-cargo transport. The main focus was on high priority items such as computer parts and medical equipment where fast deliveries were crucial. With help of investors within not even a year FedEx had nine Falcons and was ready to expend it service in Midwest and South with the hub location in Memphis. On March 12, 1973 only six packages were sent in the first overnight flight to Memphis but next month there were 168 packages. There were also niepowodzenia, the company gained a negative attention when in 1975 Smith was accused of forging documents to obtain loans for the company. Fortunately, he was cleared of charges and resume control of its own company. FedEx situation significantly improved when government deregulated the air cargo industry what lets FedEx carry more cargo on large planes. FedEx quickly reacted on the new government regulations and replaced small Falcons with Boeing 727, 737 and DC-10s. This had a tremendous impact on FedEx hub and spoke system. Not only planes where replaced but Smith purchased all leased trucked and run a designation operation to promise delivery by noon the next day for FedEx premium service. In early 1980 FedEx was a winner in the express delivery industry, an industry it has established. Among competitors such United Parcel Services and Emery, FedEx stand out as the first company to tap the over-night delivery market. Today, in one day (twenty four hour period) FedEx plane travel 500,000 miles which is equal to circling the globe twenty times. Smith expanded the company business again in 1981, adding the overnight delivery of letter and documents and in 1984 started operating around the world after purchasing Gelco Express International, an international package shipper base in Minneapolis, Minnesota and several overseas delivery firms. In this year the company rolled out a PC based automated shipping system. In 1986 the company introduced hand held bar code scanners to track packages. Focused on the improvement of the service FedEx introduced Service Quality Indicator (SQI) in 1988 which allowed tracking lost packages, missed pick-ups, and late deliveries. The scanners were also used to read the barcodes n invoices as well as to track the location of the packages throughout their journey. The company grew again n 1989 when it purchased Flying Tigers, an air cargo delivery specializing in overseas market. This transaction, added to FedEx debt and foreign losses and by 1992 the company stopped shipping packages within Europe but continuing shipping goods to and from Europe. In 1994 Federal Express Corporation officially changed its name to FedEx, in and lunched website www.fedex.com to let customers track their packages on the internet. The website capability was extended in 1996 allowing customers to create shipping labels and order courier pickups. According to Chris Newton, a senior ana lyst of supply chain strategies for AMR Research in Boston, this emphasis on IT innovation has gained FedEx 30 percent share in the highly competitive business to consumer expense delivery market. Among three possible change models with IT innovations such as Technology Driven Change, Stakeholders Decision Making and Stair Change Model FedEx had chosen the last one. The Satir Change Model. The Satir Change model focuses not just on systems or technology but individual people. This model describes the major stages of a change, transition between stages, effects of each stage on feelings, thinking, performance and physiology. Stair Change Model also evaluate helpful and harmful intervention during each stage, making it a robust model which explains the success the number one service industry that uses technology to carter to customer needs (Gordon, 2001). Studying this model we will understand how individuals cope with unexpected or significant change as go through four stages: Late Status Quo, Chaos, Practice and Integration, and New Status Quo. We will notice how the performance changes as we move to the next stage in this model. In the Late Status Quo we see only small fluctuations in performance from time to time. In this stage people feel comfortable, bored, frustrated or anxious. The foreign element, something that comes from outside of your world, that shatters the familiarity experienced in the late Status. It normally happens when the company reorganizes and puts employee in a new role. Than we have another stage, which is Chaos, it is unfamiliar territory, where the life in unpredictable and individuals typical behavior dont work. People in this stage feel stressed, confused, afraid, hurt, and uncomfortable or have other strong yet not positive emotions. The performance usually drops. Employees can react to Chaos differently , some will be directing other people around and try to stay in control, some will be focusing on small part of problem totally ignoring the Chaos happening around them, and other will be doing everything to find information about what is going on. Some of this actions work some do not. Peoples bahaviors and performance are unpredictable, often varying from day to day or even from moment to moment. There is also a good thing about this stage, Chaos can be very creative time but experienced under urgency and stress. The Transforming Idea gives a new understanding of what to do. New ideas are created when being in Chaos. In Practice and Integration we try the new idea or behavior. People learn quickly even though make lots of mistakes but make progress. The performance improves, reaches higher level that before the Foreign Element. The last step in this model is The New Status Quo the performance starts to level off as people manage new skills. The excellent results continue with less concentration and attention. People feel comfortable about how rapidly they learned new skills and gained confidence. With time, the New Status Quo becomes a Late Status Quo. FedEx employees are familiar with the organizational team and understand that the company success and survival dependents on IT success. They know what is expected of them and are aware that if something fails so they might have to pick up the pace to fix it. FedEx stuff experience resistance to change which threatens power structure of the company. Resistance is natural reaction when change is to be implemented, However, overcoming resistance requires that peopleà ¢Ã¢â€š ¬Ã‚ ¦ open up, become aware, and overcome the reaction, to deny, avoid or blame (Smith, 2009). It is a natural reaction that the employees resist and questions validity of any new devices but after being trained and educated on particular device they realize that the product is a good. FedEx put significant efforts on employees training programs as well as communication. As pictured is the graph above, following resistance is another stage called chaos, a lot of unknown which normally takes place upon accepting new device. This stage is required as a means of processing, problem solving, reframing and acceptance and buy-on for change initiatives. There is no place for old behaviors. Than is integration, the one of transforming elements that can show FedEx employees how the device can benefit them and increase value of the company in the market place. FedEx communicates the value of the change to their employees through their bottom line as the bottom line is affected by the consumer behavior, the company communicates that the initiator of change is (their) customer (Gordon, 2001, p.3). FedEx new status quo, which is the last step in the Satir Change Model, is to put company in a better place, stabilize performance at a higher level get more reliable information, anything to reduce change employees resistance, increase internal communication and to reduce customers change resistance. FedEx objective desire was to reduce the change resistance among employees who fear the lack of competence to change, feel overloaded and overwhelmed. Through the implementation of the new technological devices the company wanted to convince its employees that the risk of change is greater than the risk of standing still. This was helpful for people who feel connected to other people who were identifying with the old. Minimizing resistance to change was important for the company so its employees have a healthy skepticism and be sure that new ideas are sound. Without offering support, counseling and training people will feel that the propose change threaten their notions of themselves. According to Schuler people genuinely believe that any recommended change is a bad idea. FedEx experienced the most significant change which was a massive reorganization announced in January 19, 2001. The company consolidated four of its five operating subsidiaries under the FedEx brand name and moved most of its IT, sales and marketing stuff into a new company, FedEx Corporate. Simultaneously, FedEx realigned the relationships of these companies to one another, intending to provide customers with a single point of access to sale, customer service, billing and automation systems (CIO.com, 2001). FedEx has managed is own way to manage resistance to change mainly by communicating with the stuff. Implementing and use of FXTV which connected the members of the company trough live broadcast was the FedEx way to increase communication as well as to exploit the internal expertise of company employees worldwide. The close-circuit television network which enables broadcasting with employees at any time around the world is the one of the most valuable FedEx IT resources available when the company goes through a new change or undertakes a new project. Employees appreciate the way the company communicates the reorganization or the project even though it may not have a direct impact on them. They know in advance what will be happening in details that are provided clearly through email and FXTV. This indicate that the company values its employees Besides FXTV, the Smith company uses IP multicast technology to fuel programming through the company intranet into IP-TV viewer that employees have on their desktop. FedEx continually works to find a way to reduce change resistance of their employees as well as its customers. Customers value FedEx as a very responsive vendor and are encouraged to do more business with the company. For instance, General Motors Service Part Operation was working with FedEx to improve shipment of small automotive parts from GM facilities to dealers worldwide. FedEx willingly worked with GM to blend their systems expertise and successfully fulfilled GM needs. In todays fast paste environment, there is ongoing pressure to be responsive to customer needs and at the same time maintain the cost-effectiveness. According to FedEx customers, the company can translate expertise into IT solutions and create opportunity to serve customers better and eliminate waste from its system. From the very beginning the company had shown a potential of managing change without losing touch with its core mission. During the 40 year period of operation in delivery business, FedEx technology and competition have shifted enormously but the company was able to coordinate the following, introducing new services with avoiding fluctuations in growth, profitability and very important efficiency of employee morale. FedEx success was achieved with use of the Satir Change Model and through communication with employees. As mentioned by Gordon, FedEx has regularly managed change to its advantage by maintaining different task simultaneously, such as perpetuating the company essential mission, remaining innovative, exploiting competitive edge to achieve value-added services and seeing the end result of any change as a continual way to build value and utility through customers. For every prosperous business, it is fundamental to establish communication practices that enable employees to be informed, administer feedback, ask questions and develop a re-framing of the change situation so they become aware and understand overall benefit to the system in a company. The communication practices benefit FedEx employees as they develop the competency and expertise in using these systems so they can move through the frequent changes required to provide value-added products and services to customers.

The Job Satisfaction Definition Psychology Essay

The Job Satisfaction Definition Psychology Essay Job satisfaction, insimple words is an individuals emotional reaction to the job itself. It is a set of favorable or unfavorable feelings with which the employees view their work. When a person says that he has high job satisfaction, it means that he really like his job feels good about it and values his job highly. According to E.A. Locke, job satisfaction is a pleasurable or positive emotional state resulting from the appraisal of ones job or job experience. Job satisfaction is the amount of pleasure or contentment associated with a job -if you like your job intensely you will experience job dissatisfaction.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Andrew Bin Job satisfaction is the set of favourable or unfavourable feelings  with employees view their work.  Ã‚  Ã‚  Ã‚  Ã‚  Keith Davis and Newstrom According to Fieldman and Arnold, Job satisfaction will be defined as the amount of the overall positive effort or (feelings) that individuals have towards their job Job satisfaction is the mental feeling of favorableness which an individual has about his job. So it is one of the important factors which have drawn attention of managers in the organization. Benefits of job satisfaction study Job satisfaction study can produce positive, neutral and negative results. The importance of the study is explained below. (1) The study informs the management about the level of satisfaction of the employees in the various services offered to them by the organization. (2)Job satisfaction study is a useful for identifying related problems, for assessing the response of the employees to various alternatives and also for encouraging managers to modify their original plans approximately. (3) Job satisfaction study is a useful way to determine certain training needs. (4) The study is tangible expression of managements interest in employee welfare which gives employees a reason to feel better towards management. EFFECT OF LOW JOB SATISFACTION Job satisfaction has a variety of effects these effects are. High turnover of employees. High absenteeism. Tardiness. Low employee performance. High turnover of employees Low satisfaction is associated with high employee turnover. Employee turnover means the proportion of employees leaving an organization. Most satisfied employees are less likely to think about quitting and searching for a new job or announce their intention to quit and thus one more likely to stay with their employer longer. Employee turnover has several negative consequences especially if the turnover rate is high. Difficult to replace derived employees. Direct and indirect costs to the organization since replacing workers are expensive. The feeling of demoralization because of the loss of valued Co-workers. Both work and social patterns may be disrupted until replacements are found. The organizations reputation in the community may suffer. High absenteeism Absenteeism refers to the frequency of absence of a job holder from the workplace either unexcused absence due to some avoidable reasons or long absence due to some unavoidable reasons. Tardiness The impact of low job satisfaction is tardiness. A tardy employee is one who arrives at work late. Tardiness is a type of short period absenteeism ranging from a few minutes to several hours for each event and it is another way in which employees. Withdraw from active involvement in the organization. it may impede the timely completion of work and disrupt productive relationship with Co-workers. A pattern of tardiness is often a symptom of negative attitude requiring managerial attention. Low employee performance If the rewards are seen as fair and equitable the improved satisfaction develops because employees feel that they are receiving rewards in proportion to higher performance. On the other hand if rewards are seen as inadequate for ones level of satisfaction leads to either great or lesser commitment which affects efforts and eventually the performance. Article: 1 WORK TEAMS AND JOB SATIFACTION Authors Laura Newmark, Management Consultant, Boone, NC, USA Jerry W. Koehler, University of South Florida, Tampa, FL, USA Thomas W. Philippe, St. Petersburg College, St Petersburg FL, USA Source: INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, Volume 8, Number 2, 2008 One of the most significant changes in modern organizations over the past few decades has been the increased use of work teams. Many organizations have embraced beliefs that people are untapped resources, that people who do the work are in the best position to improve the organizational processes, and the most effective method to utilize human resources is to form work teams. Even though many organizations have adopted the team approach, it still remains to be seen whether or not work teams positively affect organization members. Although there is Ample evidence that organizations have improved their quality and productivity by utilizing work teams, the overall affects teams have on the organization and organization members is still uncertain. There has not been sufficient research on the positive or negative affects of work teams. The definition of work teams accommodates the use of many labels. It includes autonomous work teams, semiautonomous work teams, self managed teams, process-improvement teams, self-determining teams, cross-functional teams, quality circles, etc. There are five themes that emerge from qualitative analysis they are (1)commitment, attitude, and willingness within team; (2)Knowledge, skills, abilities, and experience of team members; (3) team work and ability to work as a team; (4) internal team leadership (5) communication and trust within the team. In fact, the affect was just the opposite; people who did not work in a team had significantly higher job satisfaction than team members. The results indicate that working on teams may not have a positive affect on team member job satisfaction. This was a significant finding since job satisfaction has long been a significant variable for determining organizational effectiveness. Since many organizations are moving to team based organizations, the data indicates that this movement may cause organizations to experience significant problems in implementing teams, particularly in the area of job satisfaction. Article: 2 JOB SATISFACTION AND RETENTION STRATEGIES Author Safdar Rehman Director (HR), Super Solutions Consultancy, Canada Source: Global Business and Management Research: An International Journal (2012) à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Vol. 4, No. 1 Phillips, (1998) and Meglino, Ravlin, De Nisi, (2000) studied that precise and pragmatic job information during the recruitment and selection process was linked with positive work outcomes like job satisfaction, low turnover and enhanced job performance. Applicants who felt a better fit between their knowledge, skills and abilities (KSA) and their job requirements were likely to accept a job offer. Campion (1991) found that inescapable turnover was characteristically viewed as critical to an organization. The notion that turnover decreases organizational performance was supported by the most of researchers. Mobley (1982) suggested That, turnover might interrupt job performance when an employee who intended to leave became less efficient and effective. Shaw, Gupta, Delery, 2002 found empirically that voluntary turnover was associated with the inferior organizational performance. Other researchers suggested that turnover could improve performance. One probable advantage of turnover was the exclusion of poor performing employees. Furthermore, Staw et al; (1986) proposed that turnover might enhance performance if most of the turnover was by employees with longer or very short tenure. Article: 3 JOB SATISFACTION AND WORK LIFE BALANCE Author Millicent F. Nelson, Middle Tennessee State University Richard J. Tarpey, Middle Tennessee State University Source: Academy of Health Care Management Journal, Volume 6, Number 1, 2010 Work-family conflict studies have also indicated that there is a difference in levels of work-family conflict perception between males and females. Several of these studies have also indicated that the majority of pressure females experience comes from family demands rather than work demands especially when the family has children. One possible explanation is that a larger portion of family role tasks that are time constrained typically falls on the female of the family. While males usually assume responsibility for tasks such as home maintenance, females normally are responsible for tasks that must be done on a regular basis regardless of the quantity or pressures of work demands. Therefore, while many generally male dominated family tasks can be put off if work demands increase, the same is not true for the female dominated tasks such as laundry, cooking, or direct child care. Therefore, the propensity for females to experience work-family conflict is high due to irregular, inflexible or long work hours, potential limited choice in work schedules, and personal or family demands. Additionally, with families can experience more demanding family role tasks in addition to their potentially high demand work role tasks causing a further perception of a lack of balance. The implications of the work schedule on an individuals ability to achieve a work-family balance are clear and demonstrated in previous studies. An employees negative perception of a work schedule should increase the potential for the existence of work-family conflict through the perception of the scheduled hours as too excessive, irregular, or inflexible. THEORIES OF JOB SATISFACTION The main theoretical approaches to job satisfaction are given below: 1. Need Fulfillment Theory According to this theory a person is satisfied when he gets from his job what he wants. In other words, job satisfaction will vary directly with the extend to which those needs of an individual which can be satisfied actually. Thus, job satisfaction is positively related to the degree to which ones needs are fulfilled. 2. Equity Theory Under this theory, it is believed that a persons job satisfaction depends upon his perceived equity as determined by his input -output balance in comparison with the input -output balance of others. Every individual compares his rewards with those of a reference group. If he feels his rewards are equitable in comparison with others doing similar work, he feels satisfied. Job satisfaction is thus a function of the degree to which job characteristics meet the desires of the reference group. Equity theory takes into account not only the needs of an individual but also the opinion of the reference group to which the individual looks for guidance. 3. Two-factor theory (motivator-hygiene theory) Frederick Herzbergs Two-factor theory (also known as Motivator Hygiene Theory) attempts to explain satisfaction and motivation in the workplace. This theory states that satisfaction and dissatisfaction are driven by different factors motivation and hygiene factors, respectively. An employees motivation to work is continually related to job satisfaction of a subordinate. Motivation can be seen as an inner force that drives individuals to attain personal and organizational goals (Hoskinson, Porter, Wrench, p.  133). Motivating factors are those aspects of the job that make people want to perform, and provide people with satisfaction, for example achievement in work, recognition, promotion opportunities. These motivating factors are considered to be intrinsic to the job, or the work carried out. Hygiene factors include aspects of the working environment such as pay, company policies, supervisory practices, and other working conditions. While Hertzbergs model has stimulated much research, researchers have been unable to reliably empirically prove the model, with Hackman Oldham suggesting that Hertzbergs original formulation of the model may have been a methodological artefact. Furthermore, the theory does not consider individual differences, conversely predicting all employees will react in an identical manner to changes in motivating/hygiene factors. Finally, the model has been criticized in that it does not specify how motivating/hygiene factors are to be measured. 4. Discrepancy theory The concept of discrepancy theory explains the ultimate source of anxiety and dejection. An individual, who has not fulfilled his responsibility feels the sense of anxiety and regret for not performing well, they will also feel dejection due to not being able to achieve their hopes and aspirations. According to this theory, all individuals will learn what their obligations and responsibilities for a particular function, over a time period, and if they fail to fulfil those obligations then they are punished. Over time, these duties and obligations consolidate to form an abstracted set of principles, designated as a self-guide. Agitation and anxiety are the main responses when an individual fails to achieve the obligation or responsibility This theory also explains that if achievement of the obligations is obtained then the reward can be praise, approval, or love. These achievements and aspirations also form an abstracted set of principles, referred to as the ideal self guide. When the individual fails to obtain these rewards, they begin to have feelings of dejection, disappointment, or even depression 5.Equity Discrepancy Theory This is a combination ofequity and discrepancy theories. Under this theory, satisfaction is defined as the difference between the outcomes that one perceives he actually received and outcomes that one feels he should receive in comparison with others. When the individual feels that what he actually received is equal to what he perceives he should receive, there is satisfaction. This model reveals that a persons perception of what he should receive is influenced by the input and output of others. 6. Opponent process theory According to opponent process theory,  emotional events, such as criticisms or rewards, elicits two sets of processes. Primary processes give way to emotions that are steady with the event in question. Events that seem negative in manner will give rise to the feelings of stress or anxiety. Events that are positive give rise to the feeling of content or relaxation. The other process is the opponent process, which induces feelings that contradict the feelings in the primary processes. Events that are negative give rise to feelings of relaxation while events that are positive give rise to feelings of anxiety. A variety of explanations have been suggested to explain the uniformity of mood or satisfaction. This theory shows that if you try to enhance the mood of individual it will more likely fail in doing so. The opponent process theory was formulated to explain these patterns of observations. 7.Social Reference group theory Reference group defined the way an individual look at the world. According to this theory job satisfaction occurs when job meets   the interest, desire and requirements of a persons reference group .in   other word, job satisfaction is a function   of the degree to which the job meets the approval of the group to which the individual looks for guidance in evaluating the world and defining social reality. The social reference group theory is similar to the need fulfilment theory  except that it takes into account not the desires need and interest of the given individual but rather the point of view and opinion of the group to whom the individual looks for guidance. This theory an incomplete explanation to the extent some people are independent of group opinions and group pressure.

The Life of Benjamin Franklin Essay -- American America History

The Life of Benjamin Franklin "Of two things you can be certain; death and taxes," quoted Benjamin Franklin. Having a humorous outlook on life, Franklin tried to make others' lives better. Benjamin was a man who served others and tried to make the world its best until his death. Benjamin Franklin had many accomplishments. He had a busy and eventful life, he played a major role in defending his country, and he was known for his quotes. Franklin was always working to make something better. He accomplished many things, but he started at the bottom of the career chain. Benjamin had many different jobs before he settled. His first job was helping his father make candles. But at age twelve he became restless and ran away to Philadelphia to work. At first, he worked for his brother-in-law as a printer's apprentice, but family problems caused him to find work elsewhere. Because of the training he received, he started to work for the Pennsylvania Gazette and purchased the company in 1729. In 1748, he sold the paper and went to work for the government. During his life he was a printer, author, inventor, and diplomat. Franklin also played the harp, violin, and guitar which expresses his great love for music and his love for learning. Benjamin cared that young people got a good education; he thought that "education today is leadership and success of tomorrow." He thought that it was important to have a love of reading and founded the first public library in America in 1731: the Philadelphia Library. In 1732, Franklin published Poor Richard's Almanac with the pen name 'Richard Saunders.' In 1749, he wrote Proposals Relating to the Education of Youth in Pennsylvania. In 1751, he established Philadelphia Academy, later known as Univer... ...patients for one particular reason: he wasn't patient (Bingelow 179). This very accomplished man, who, during his eventful life, played a major role for this country and quoted different events will be in the hearts of man for eternity. Benjamin Franklin will live on forever through time, and his courage and faith will never die; as long as there is life on Earth and souls who live in this free country, America. Works Cited Bingelow, John. The Life of Benjamin Franklin. III ed. Philadelphia: Lippincott and Co., 1875. Bingelow, John. The Life of Benjamin Franklin. II ed. Philadelphia: Lippincott and Co., 1875. Davidson, James and Michael Stoff. American Nation. New Jersey: Prentice-Hall Inc., 1986. The Harvard Classics: Franklin, Woolman, Penn. New York: Collier and Sons Corp., 1909. VanDoven, Carl. Benjamin Franklin. New York: The Viking, 1938.

Marion Barry :: essays research papers fc

Marion Barry, good mayor but bad man. Marion Barry former Mayor of the United States capital. Most known in America for his "Bitch set me up", video taped, Ramada Inn arrest. Charged with possession of a controlled substance, he was still reelected in 1994. This proving Mayor Barry was respected by many Washington citizens and a good Mayor. Marion Barry was possibly a great man with great intentions but weaknesses to sex, drugs, racism and pressures of the position of taking care of a city. Marion Barry born in Mississippi 1936. Raised in a poor family with a yearly income of $250, Marion grew a hatred for the white ruled society around him. Wanting so much more than what he had Marion always struggled to earn as much money as he could. Marion had many jobs as a teenager and teachers often understood he was a very hardworking individual. Barry always stayed out of crime devoting himself to hard work at school and work. (Agronsky 79-85) Upon graduating from high school the same year of the Brown v. Board of Education of Topeka, Kansas Supreme Court case, Marion would be the first Barry to attend college (Agronsky 87). Growing up in the desegregation period of America shaped the racially focused person Marion Barry became. Marion Barry attended LeMoyne College in South-Memphis were he majored in Chemistry. Teachers and Students alike agree he studied Chemistry to be different from the rest of black students attending LeMoyne (Agronsky 87). Marion claims to have had very different values than others brought up in the same area as he and he was always an individual (Agronsky 88). Unlike many black students in the fifties Marion was very driven by a struggle for civil rights and racial equality. When LeMoyne trustee Walter Chandler made several anti-integration statements Marion took his first action against racism. He wrote a letter to the school newspaper demanding Chandler's resignation. The letter was eventuall y reprinted in several Memphis newspapers. Upon reading the letter the NAACP executive Roy Akins stepped in and Prendergast 2 heralded Marion as "one of the most righteous young men in Memphis!" (Agronsky 91). Even though the college was not very happy about Barry's remarks, the students and people of Memphis regarded him as a hero and a hope in the new civil rights movement "sweeping the south" (Agronsky 93). (Agronsky 90-93) While getting his Master's Degree in Chemistry at Fisk University in Nashville, Marion Barry would continue the struggle for integration.

Family and Doctor Essay

Before I go with the topic to express â€Å"Why I want to be a part of Yashoda’s Young Doctor’s Camp†. I like to tell a small incident that had changed my goal and the way I really got admired. The incident took place when I was studying in class 6. I was suffering with high fever, and then usually my parents took me to the nearby doctor. This was the time when my brain was concentrating seriously, I observed that all the patients were keen to meet the doctor and express their disarray. They relied on the doctor totally which was easily understood by their smiling faces after consulting the doctor. They also believed that he was the only one who can cure their disarray. This made me to think that the profession of a doctor has a high position in the society and he is the one who will be trusted forever. Then I have decided to have my goal to become a doctor. I started to work hard from that moment towards my goal. Even I used to have a feeling in my mind that I can really do my best to prove myself. From then I started to work hard in the field of science . This showed me immense results . I was able to maintain a huge patience in my all works. And even I started to analyze what should be maintained to have a good health. Being a doctor is really tough and it will need huge patience and hard work. I want to relate to another incident that took place in my life when I was 2 years old. Don’t be shocked that how I can remember what happened when I was two years old it is not magic, but my father revealed it to me. I used to live with my grandparents those days. I was suffering with heavy motions those days. My grandfather was cautious about the viral infections and took me to the hospital for treatment. The doctor gave me a medicine named with ‘G’. My grandpa gave the prescription to the pharmaceutical shop person. H e gave the medicine to my grandpa and it was given to me. But, the results after using the medicine were different; my disarray was not cured for even after some days. This made my grandpa to check the medicine he found that a single letter ‘I’ was misplaced with a letter ‘r’. This incident when my father was saying I was amazed to know that a single letter plays a vital role. I learnt that a doctor should be always aware about his actions and I started to think before once before I do anything. This will make me to take good decisions. But I think this will not be the trait of the real doctor’s as they are really very much experienced in their profession. This made me also realize that to become a good doctor we should be experienced in the profession. So I think by now you might have made a picture what kind of girl I am. I possess patience, I believe in truth; I will take the responsibility for my action’s and I will believe in the word â€Å"trust†. And I believe that being a doctor is like giving a commitment to serve for the society. So, before I go on with expressing my curriculum performance, I have to say a few lines on Yashoda Hospitals. They were really awesome and the doctor’s are really friendly and caring. You can ask me how I can say this feedback. I have an original experience with Yashoda hospitals. W hen my uncle had an accident in the industry almost his hand fingers were crashed. When we immediately rushed to the nearby hospitals they said that the whole hand should be removed. The pain felt by my aunt when she heard this was still in my heart. Then my father had a thought with him to take to the Yashoda hospital will be a good way. Only a single second after his words, we rushed to the Yashoda hospital. We observed that the crews of Yashoda Hospital were really caring towards the patients. Then we met the doctor and he said that no problem to the hand it will be cured with an operation. This stunned me that there are different kinds of treatments going on. And this even made me clear that Yashoda hospital doctors are the ones with immense character and also they believe in the proper treatment. And I forgot to mention that I take care of the animals suffering with hunger as instructed by my biology teacher to take care of the poor ones by giving them food. This was one of the reasons why I rushed to my teacher when she said I am eligible for a camp with Yashoda hospital doctors. And then coming to my curriculum I am good at Physics, Chemistry and Biology. I even do my bit good to get higher grade in maths. Coming to the languages I know I can speak in Telugu, English and a bit of Hindi. I am helpful and friendly with my friends. I will respect the elders. And I am always ready to learn anything. I have high confidence in myself. I will concentrate in my studies to show good performance through my higher grades. I even take almost everything serious except a fight with my sister. I will read books a lot. I will usually gather good science facts and the collection of things which I felt amazed will be with me always. I don’t get irritated fast. I will even take good exercise and balanced diet to keep my body fit. I will also gather the up to date information about the new techniques in the treatment of patients. I am lso a bit patriotic because I feel that doing something to the mother land is really a great job. This was one of the main reason why I chose to be a doctor because I can serve my country. I believe in the principles of Abdul kalam and Mother Teresa. I would also state one of the main aspects of mine which my mom says wrong, but I feel it is right; the query is that I usually work hard by sitting to study at least for 5 hours a day. But my mom says you should study even hard, but I believe in studying with concentration and practical experiences rather sitting like a book worm. I believe the fact that if you love your work you will excel in it. I think these are the qualities I posses and it is up to you whether you select me. I want to experience originally how a doctor behaves and correct myself if am doing a mistake now itself so that I can excel in my profession better in the next coming years. I believe that these are the traits that are of a doctor. If I missed anything, I will learn it through Yashoda hospital doctors in the camp. I hope that I will get selected for this camp, and I believe that one day I will surely be a good doctor.

Peace Journalism Is Incompatible with Achieving the Journalistic Ideal of Objectivity

In the media world we observe that the framing of narratives in conflicts plays a crucial role in politics and in lives of regular people. There is a certain manipulation on the presentation of war and peace in the media. Main question is what media ought to do and what they can do. One of the alternatives is Peace Journalism. This paper will analyse it in the light of the journalistic ideal of objectivity. George Orwell wrote that â€Å"history is written by the winners†, and that there is no universally accepted answer just because it is true – in each case there is a great number of incompatible answers and they struggle to be adopted (Orwell, 1944). This statement can be understood that there is no objective truth. Maybe especially when it comes to conflicts there is no objectivity. None the less, this essay will look at the objectivity as a possible practice, mentioning some scholars that oppose this view. On one hand arguments showing that Peace Journalism is objective will be shown, and on the other hand arguments opposing this statement will be presented. As the propaganda model is essential for understanding objectivity in the journalistic practice, one section will be devoted to short analysis of Herman and Chomsky’s theory. But first definition of Peace and War Journalism will be introduced, and a notion of objectivity examined. Peace journalism vs. War Journalism Peace Journalists claim that conflicts can be exacerbated or ameliorated with the use of media. Lynch and McGoldrick argue that a typical practice of contemporary journalists is War Journalism. According to them such way of reporting exacerbates conflicts, for that reason, they propose a revolutionary alternative to War Journalism. In order to stop violence journalists need to make innovations in the way they report conflicts. One can ask if such approach is objective, but they believe that their approach is an answer to how to be a humane observer-participant in un-humane context (McGoldrick & Lynch, 2000). War Journalism is a practice of most journalists who focus on two sides of conflict. Usually in such reporting one side wins and the other loses, there is no space for complex relations with many parties involved. War Journalists are occupied with violence. They choose one side of the conflict to be a victim and the other to be a villain (dualism). What is more, the reports are based on official sources, and that makes them highly biased – their alternative is on the other hand not dependent on official sources, hence, it is objective. Media according to some scholars are relying on both political and economic elites (see the Propaganda Model), however, also social and cultural factors contribute to the way conflicts are reported. Especially to the domination of war journalism have those factors contributed a lot. Universal practice is, however, non-critical reporting of official versions of events. In the eyes of public media generally seem to be more reliable than politicians. For this reason, they are often used by elites to broadcast the official messages, which are not necessarily objective. According to the critics of War Journalism, media’s reporting is more about military leaders than the people involved in conflict. This is the main point made by Annabel McGoldrick and Jake Lynch, who argue that non-critical reporting of official sources is often rewarded by military sources. Peace Journalism on the other hand analyses conflict including balance, impartiality and truth in reporting. Again, it is therefore more objective than War Journalism. War Journalism is the dominant discourse and it tries to be an objective form of reporting conflicts. It focuses on violent responses to conflict and undervalues non-violent ones. McGoldrick and Lynch recognise three conventions within War Journalism. Two of them have already been mentioned earlier. Those thre conventions are: a bias in favour of official sources, a bias in favour of event over process and a bias in favour of â€Å"dualism† in reporting conflicts. Because of objectivity in War Journalism, we hear little about change agents and peace-building initiatives, at least compared with official sources who take most part of conflict coverage. How we understand conflicts is depending on choices made in newsroom. In War Journalism it is safer to stick to events and report what has taken place. That is why most common practice is to report on events and not on processes. Dualism may seem to appear to the public as common sense, it is a key part of objectivity, however, it is a key element of War Journalism as well, and therefore, Peace Journalists oppose it. Hearing both sides is in fact bad practice and can be a proof of lack of journalistic skills. In this short introduction, it is visible that at the first sight War Journalism is raditionally said to be more objective than Peace Journalism, however, Peace Journalists claim that their practice is more objective. Their new way of reporting has an important influence on the audience and their understanding of conflicts. Peace Journalists’ approach to the coverage of conflict means showing compassion and understanding. It sets people’s sights on suffering, howev er, emphasizes peace initiatives at the same time. It is not glorifying one side while castigating the other; it shows falsehood on both sides. In this sense it is objective. War Journalism on the other hand, presents conflict as a battle between the good and the bad, where the result is either victory or defeat. Using non-violent perspective, explaining the background of the conflict, giving a voice to all parties should be a new practice according to the peace researchers. The link between media and military has undergone some changes, and it seems that journalists have only two choices. One is to report official statements and be part of military propaganda, for example embedded journalism, or the second choice is to become doubtful observer who struggles to explain the events that influence lives of nations. Objectivity Objectivity is â€Å"a cornerstone of the professional ideology of journalists in liberal democracies† (Lichtenberg, 1996). What is problematic with objectivity is that in fact it only gives a resemblance to the real course of events. It makes an audience passive; they are being served the news without a profound analysis or explanation. Giving just both sides of the story may be a sign that a journalist has not done a proper work with the case. When defining notion of objectivity in this way, Peace Journalism would not be compatible with achieving it. Defining objectivity is not an easy task, though. Understanding objectivity as neutrality is wrong as it is utopian ideal. For example, newspapers always need to take a standpoint when they decide what stories to feature in their editions, the same when broadcasters choose what stories to cover, whom they interview etc. Objectivity is not impartiality or fairness or balance. Objectivity is based on facts or evidence, not feelings or opinions. It requires evidence and verification more than attempt to being neutral (Sambrook, 2004). Hence, we may say that Peace Journalism can be objective. Fundamental question one needs to ask is, if there is any such thing as â€Å"truth†. Do facts in truth prove anything? Lichtenberg writes that â€Å"our most fundamental interest in objectivity is an interest in truth† (1996, p. 227). Journalists have their biases, hence, it seems that in fact ideal of objectivity is not possible to achieve. It is impossible to include all perspectives, as well as it is impossible to reject one’s bias (Bell, 1997; Lichtenberg, 1996). Journalists need to acknowledge their unfairness, so that they can fight it and realize what the accepted narratives are. However, if there is possible bias, it means that there should be unbias possible as well. To deny that objectivity is possible would mean that there is any way of getting at the truth (Lichtenberg, 1996). Propaganda model Problem with objectivity is that a notion of objectivity favours official statements and viewpoints of governments and powerful players, like corporations. Before further analysing of Peace Journalism in terms of objectivity, it is crucial to introduce the conceptual framework, which shows how media institutions work nowadays. Christiane Amanpour claims that media are getting too close to show business (1996). This claim finds confirmation in the theory of Herman and Chomsky. Herman and Chomsky's Propaganda Model of the media consists of a system where the government and dominant players are able to broadcast their message to the public and control what is becoming a news. This is possible in an American media landscape, because of money and power, according to the two scholars. The factors of money and power filter the news – depending if the news is appropriate for the media they can get to the public; one that is opposing is left aside. In Herman and Chomsky’s model there is no space for possibility of objectivity, though. In Manufacturing Consent they mention â€Å"worthy† and â€Å"unworthy† victims. With â€Å"worthy victims† they mean casualties that are harmed in enemy state, there is much coverage of â€Å"worthy victims†, because their suffering is crucial for US case. Those that are abused, but not mentioned in media coverage are â€Å"unworthy victims†. Criterion of worthy/unworthy victims is one of the examples how media report conflicts. Media are subordinated to political as well as economic powers, according to the Propaganda Model. Herman and Chomsky’s theory assumes that there are five filters that make link between governing powers and media. First one is the nature of media ownership, second, advertising and its influence on media, third is the fact that media rely on the governmental, business and involved partial sources (for example, so called â€Å"experts†), fourth factor is what they call fear of flak – a constant pressure from media institutions that you as a broadcaster may be criticised, and last factor is national religion or anti-communism, later re-phrased into ideological convergence – war on terror (Herman & Chomsky, 1988). This theory is confirmed by many practitioners. Martin Bell claims that screens are the filters. The programme editors seem to know how it is being a war correspondent, and they think that they have been there (Bell, 1997). Conflict coverage is shaped according to their view or perception of reality. It is therefore not objective. Peace Journalism vs. Objectivity Peace Journalism in a way can be called journalism of attachment; it disregards objectivity to some extent. In journalism of attachment media are embedded in international affairs. They play a part in reproducing inequalities between nations. But maybe journalism does not have to be objective? The statement that the news holds a mirror up to nature is untrue, because mirror does not affect the image, it does not change what it reflects, while television image does (Bell, 1997). This means that the media are powerful and have a direct effect, this effect can be called CNN effect, BBC effect or Al-Jazeera effect. Irrespectively of name, this effect assumes that new types of broadcasting are capable of changing policies. News is not only global/international, but also immediate or live, and most importantly continuous. US ambassador for UN said that CNN should become the 16th member of the UN Security Council (Amanpour, 1996). Seeing the sea of blood on the front pages and in TV news reports increases the pressure on political elites to do something about the conflict, as seen in case of for example Bosnia or Rwanda. Amanpour compares the role and influence of media on the society to a brain surgery – it is about feeding the brains. However, such statement does not take into account that media are controlled by professional values and organizational instructions that do not give journalists so much freedom to influence the masses to full extent. Interestingly, it is mostly politicians that claim that CNN effect has a huge influence of policy-making. They believe there is a strong CNN effect, therefore, they act as if it did. Journalists on the other hand have mixed opinions. The issue of objectivity is complex. According to Sambrook objective approach is facts, evidence, verification, independence and transparency (2004), hence, peace journalism is incompatible with achieving objectivity, because it is people-oriented, truth-oriented and solution-oriented, it may be therefore selective in the coverage. War Journalism is biased in that way that it favours violence, Peace Journalism on the other hand avoids bias, because it does not give so much importance to violence or violent parties in conflicts. Then, to some extent it is possible to say that Peace Journalism is compatible with achieving the journalistic ideal of objectivity. As of appealing to its audience, Peace Journalism promotes peace and social justice, elements that are values in the modern society. Interesting change in the reporting that has happened last decades is the fact that the cycle of news is 24 hour long, and the speed is crucial when it comes to breaking stories. Because of that it is impossible to devote time to report events objectively. Would that mean that no journalism can be in fact objective? In general Peace Journalism is more objective than War Journalism. It focuses on positive developments in peace-making and peace-building initiatives. It includes both elites and non-elites. Peace Journalism is objective, because it is focused on exposing untruths on all sides. Amanpour says that objectivity in war is important. The practice should give all sides a fair hearing, but it does not mean that journalists should treat all sides equally. Objectivity must go together with morality. Conclusions George Orwell in his essay â€Å"Historical truth† from 1944 makes an interesting point that Encyclopaedia Britannica could collect information on the campaigns during The First World War also from German sources, because data like casualty figures was neutral and unbiased. At the time when the essay was published Orwell claims that, such practice would not be possible, because Nazi and non-Nazi versions of World War II were so different from one another (Orwell, 1944). However, how Orwell puts it â€Å"[t]here is some hope (†¦) that the liberal habit of mind, which thinks of truth as something outside yourself, something to be discovered, and not as something you can make up as you go along, will survive†. Martin Bell in TV news: How far should we go? wished to be called a Peace Correspondent, however, according to the reporter unfortunately there is no such thing, like Peace Correspondent. Bell writes that sometimes it seemed to him that as a humankind we learned nothing and forgotten everything (Bell, 1997). He claims that although there is a new element – television – we are not learning much from conflicts and still are revisiting history. Yet, the way of reporting wars has changed. First of all, there are TV and satellite dishes, a technological factor. Second change is a shift of approach. Just like communication technology, people’s attitudes also have changed. Before it was objective and necessary for journalists to stay distanced and detached, nowadays the practice common in media is what Bell calls bystanders’ journalism. It is concerned with circumstances of conflict more than with people. But for Bell objectivity is a slogan, an illusion impossible to achieve. He says: â€Å"[w]hen I report from the war zones, or anywhere else, I do so with all the fairness and impartiality I can muster, and a scrupulous attention to the facts, but using my eyes and ears and mind and accumulated experience, which are surely the very essence of the subjective. † Journalism of attachments is a journalism that cares and knows, as Bell puts it. It assumes that journalists are part of the world, so they can be involved in the events they report. The journalist being a neutral observer and witness is a myth (Bell, 1997). Does it mean that Peace Journalists are not objective then? Even screens are the filters. The programme editors seem to know how it was being war correspondent, and they think that they have been there. It is a time to be passionate and a time to be dispassionate. It is simply a matter of common sense (Bell, 1997). Then, it can be said that Peace Journalism does not necessarily mean subjective reporting. Peace Journalists are not selective in their reporting, so although it is questionable if it can be called objectivity, Peace Journalism to high extent is compatible with achieving the journalistic ideal of objectivity.

Bebe Stores Inc

Bebe Stores Corporation designs produce and sells stylish women wear. In the late 1990’s Business Week Magazine named it one of the fastest growing companies in the United States of America. In 22 states across the country Bebe has about 101 boutiques. The majority of these boutiques are in the expensive malls and the target markets are the trendy females between the ages of 18-35.Bebe offers suits, dresses at a price which is very competitive to stores such as banana republic, Express and Guess. The store presents itself as a feasible choice to consumers who cannot afford the expensive price tag of dresses.Bebe has achieved its success not only because of its cost effective management and manufacturing methods but also because of the Entertainment business. The designs of the company appear on famous television shows such as Friends, Beverly Hills 90210, and Ally Mcbeal. Movie stars such as Jennifer Lopez, Drew Barrymore and Alicia Silverstone have worn Bebe’s clothing in movies. Starting of Bebe The idea of Bebe was started by a former entertainment personality Manny Mashouf who was an expert in the management of arena’s and restaurants.In the middle of the 1970’s, Manny Mashouf saw a chance to earn profit from the rising market of women ear which were being designed specially for trendy young consumers. He opened his first store in San Francisco in 1970. The name Bebe was used as it summarized many of the descriptions he wanted his clothes to portray. The name to Mashouf represented growth and was taken from Hamlet’s famous phrase which was to be or not to be and in Turkish it means Women and in French it means baby.The name pronounced as bee bee was one of its kind and portrayed the customer and youthful and sharp originality which the company wanted its clothes to emerge. Bebe became an instant hit because its main focus was on clothes for the young and trendy females. The first couple of years, Bebe had one boutique and after several years it opened a branch in the northern part of California. Mashouf at first was very conventional in his approach to expand his business. He focused on the financial stability of the stores which he had already opened before opening up boutiques in new locations.This approach worked perfectly and the company started to grow in the North and Western part in the 1980s. Success of Bebe Bebe had a control over its design and manufacturing cost which was making it more profitable. All products were being produced by Bebe itself. Keeping its overhead cost lower than other companies Bebe was using locally produced material in its clothing. This benefited Bebe a lot as the company was saving on additional costs and was controlling its overall image. To offer consistency in style and quality in its clothes, Mashouf and his team saw their products from the initial stage to the final presentation.The popularity of the company grew very much in the 1980 and soon the company star ted to focus from trendy wear to sexy cocktail dresses. In the late 1980s, Bebe was in competition against big chains such as Ralph Lauren. It never kept a secret of its target market which was the young trendy females. The economy of United States started to grow and large and expensive malls were being built at a very fast pace. The company got its initial opportunity to expand from a local chain to a national brand.By 1994 Bebe with its expansion campaign had opened 38 stores in a year in well located mall across the country. The prices varied from a simple t shirt costing $30 to a sexy short cocktail dress costing $150. Bebe advertised its clothes in famous magazines such as Vogue in which models were shown wearing Bebe’s dress and posing in seductive way. The image portrayed in the magazine worked perfectly and profit and its name soared to new heights. After the initial success of Bebe, it took a bold step to seek name identification from not only its advertising campai gns but also through celebrity publicity.This step was taken because Bebe wanted the consumers to see the clothing on famous stars which would automatically associate those stars with the Bebe brand. This association would make profits rise even further than before. Heather Locklear a host of a successful television series in 1995 called Melrose Palace wore a dress of Bebe. In this show several attractive television stars were shown with unique dresses and were copied all around the country. The outfit of Bebe being showed in the series now started appearing on different celebrities including Madonna, Julia Roberts, Jennifer Lopez, Cindy Crawford etc.and all of them were appealing to customers whom the company was trying to attract. Than Bebe’s dresses started appearing on famous shows including The Practice, Ally Mcbeal etc. The growing relationship between the entertainment industry and clothes was becoming a trend. In an episode of Ally Mcbeal, the story rotated around the length of a skirt worn by the star of the show. This skirt was of Bebe and after the show was aired, orders of the skirt went up all across the country. By the late 1990’s Bebe had become an important part of the entertainment industry. Bebe was not a trend setter like Ralph Lauren and Donna Karan were.The success behind the company was its skill to precisely and quickly copy the styles of other trend setters from season to season. When Donna Karan came out with a pure, delicate dress for a season, Bebe followed with same design in a couple of weeks. By doing so, Bebe was allowing its fashionable customer to keep up with the new trendy wear. Duplicating the clothes of other famous brands, Bebe was offering the same trendy wear in half of what the customer would pay for the big brands. The company managed to make its own products which were attracting both celebrities and consumers without adding any significant costs.Another success factor was the company’s test and r eorder method, which was allowing Bebe to move its stock at a faster pace than its competitors. By this method, the company would begin shipping its products to stores in a limited quantity. If the product did remarkably well, the company would hold its new stock and started meeting the customer demands of the product which was doing well. As Bebe was making its own products, they had a firm control over the quantity of the products to be produced and at what pace they were to be produced.This test and reorder method soon became an import part of the company’s financial position. Bebe had developed itself spectacularly in the 1990s from a single boutique to such a financial strength that it went public in 1998. The initial offering was $11 per share and around 2. 5 million shares were sold. Mashouf had 88% of the share after the company appeared on the stock exchange and he played an important part in the company’s expansion. The target market of Bebe was the younger t rendy women mostly in the 20s but after its spectacular growth in the 1990s, the company started to target to even younger girls.Bebe started to offer less expensive, logo inscribed t shirts, jackets and sweaters. The introduction of the new merchandise not only brought new customer but made the name of company more noticeable. The company’s primary products were suits and dresses but than it added more casual wear to its already successful collection. The company than was noticed by many retailers who became partners with the company after agreeing on terms which was quite profitable for Bebe. Bebe signed an agreement with Genender International which produces fashionable but reasonably priced watches.Later another agreement was signed with Titan Industries to make footwear which was to be sold in Bebe shops and other renowned departmental stores. Than along with California design studio, Bebe produced sunglasses and optical frames with price ranging from $50-150. In late 19 98, Bebe went online and introduced an online boutique which was a significant step in the technological era. In 1999, Bebe managed to open 11 more stores and by the end of May the company successfully opened its 100th store. Two stores were opened internationally with one being in Kent England and the other being Vancouver, Canada.The popularity of these stored internationally encouraged the company to open more stores in countries like South east Asia, Israel and Greece. Bebe’s fairy tale success was not without risk. Bebe targeted to a limited customer market and was always condemned due to its small size and for creating clothes which could only be targeted to a small portion of the American female public. The expansion plan of Bebe was better than the company had planned and in 1999 the sales of the company were soaring and it became virtually unbeatable. Bibliography †¢ Bebe Stores (2007) from Wikipedia. Retrieved on April 30, 2007 from http://en.wikipedia. org/wik i/Bebe_stores †¢ Bebe Stores. Retrieved on April 30, 2007 from www. bebe. com †¢ Bebe Stores Inc, Company Profile from Wright Reports. Retrieved on April 30,2007 from http://wrightreports. ecnext. com/coms2/reportdesc_COMPANY_075571109 †¢ Bebe from Sanfransicoshops. com. Retrieved on April 30,2007 from http://www. fillmoreshop. com/pages/bebe. html †¢ Bebe Stores Inc from Yahoo. Retrieved on April 30,2007 from http://finance. yahoo. com/q/pr? s=BEBE †¢ Bebe stores from Hoovers. Retrieved on April 30, 2007 from http://www. hoovers. com/bebe-stores/–ID__56757–/free-co-factsheet. xhtml